Indeed, AI was actually very much part of Apple's annual jamboree on Monday, but it required a level of technical know-how to notice. "We do integrate it into our products people don't necessarily think about it as AI," Apple CEO Tim Cook told ABC News this week.
'Not necessarily AI?' - Arguments vary on why Apple has chosen a more subtle approach.įor one, Apple follows other critics who have long been wary of the catchall "AI" term believing that it is too vague and unhelpfully evokes dystopian nightmares of killer robots and human subjugation to machines.įor this reason, some companies - including TikTok or Facebook's Meta - roll out AI innovations, but without necessarily touting them as such.
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